Management and Organizational Studies 2320A/B Lecture Notes - Lecture 13: Multichannel Marketing, Warehouse Club, Hypermarket

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2320A/B
• Professor: John White

Document Summary

Mos 2320 chapter 13 (retailing and multichannel marketing) Sits at the end of the supply chain. Set of business activities that add value. Factors for establishing a relationship with retailers. Multi-channel strategy selling in more than one channel (e. g. , store, catalogue, kiosk, and the internet) Manufacturers target market expect to find products & those of competitors. Larger firms less likely to use supply chain intermediaries and can gain more control, be more efficient, and save money. Supermarket offers groceries, and meat produce with limited sales of non-food items, such as health and beauty aids and general merchandise, in a self-service format. Big box retailer come in 3 types: supercentre, hypermarket, and warehouse club; larger than a conventional supermarket; carries both food and non-food items i. e. , costco. Convenience stores provides a limited number of items at convenient locations in small stores with speedy checkout. Discount: a broad variety, limited service, low prices.