Management and Organizational Studies 2320A/B Lecture Notes - Lecture 2: Product Stewardship, Pollution Prevention, Greenwashing
4 Oct 2016
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Prices are too high due to high costs of: distribution, advertising and promotion o. Legislation to protect from deceptive practices: competition act. If marketing is synonymous with building lt relationships, is this a bad strategy. Organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers. Gm was in trouble because of the unsafe car they were producing. Pinto: when the car was hit from a certain angle blew up o. If it was hit from behind it was where the engine was (if they were rear ended) Document estimating how many people would likely be hurt or killed that would cost about 49 million, but weighed it against the cost that would come across 137 million dollars . o. Said basically it was easier to let them burn than to fix the cars problem. Starts in the early 60"s and continues today.
