Management and Organizational Studies 1023A/B Lecture Notes - Lecture 6: Problem Solving, Decision-Making, Greeting Card

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1023A/B
• Professor: Maco

Document Summary

Purchase decision process: stages that a buyer passes through when making choices about which products or services to buy, decision making process is more extensive for bigger purchases, step 2: seek information about options (ex. Different cars to purchase: step 3: evaluate alternatives (ex. 4 different models he likes and look at ad: step 1: recognize that you have a problem (cid:523)ex. Tom doesn"t like his car(cid:524: step 4: make"s purchase and decides if he is satisfied or dissatisfied and disadvantage) Problem/recognition: normally a discrepancy in what we have and what we would like to have, marketers will make clear how products will satisfy the need that you have. Information search: we know how to solve problem: want to seek out information to solve problem, first we will do an internal search of memory from previous events to see if.