Management and Organizational Studies 1021A/B Lecture Notes - Lecture 5: Integrated Marketing Communications, Search Engine Optimization, Sales Promotion

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: Sarah Ross

Document Summary

Consumers can praise or criticize brands: tend to be very judgmental/criticize more, judgmental in personal life, so it carries to when we choose brands. Marketing must be creative to engage and interact with consumers. Many changes in media formats and consumer use. Many emerging technologies and behaviours: brands need to engage consumers. 18 to 24 year olds spend more time on the internet than tv. Older age groups still favor tv but moving to the internet as well. Marketers need to constantly come up with new ways to get your attention. Outbound marketing (traditional sources: more traditional form, broadcast messages to consumers, consumer are avoiding this more and more. Inbound marketing (online sources: newer form, consumers find product and messaging online, marketers facilitate through search engine optimization, pay-per- click ads, social media, result of paid, earned and owned media. You must make sure your advertisements connect all together.