Management and Organizational Studies 1021A/B Lecture Notes - Lecture 5: Pizza Pizza, Tim Hortons, Target Market

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: Sarah Ross

Document Summary

5: introduction to consumer behaviour and human resources. Consumer behaviour is a smaller piece about what marketing is about - marketing contains more content. Marketing involves 2 main points: meeting customer needs and providing customer value. Target market are the potentially existing consumers to which markets direct their market efforts, it is rare that we seek to cater to everyone and therefore we target groups who will most likely purchase our products. Our goal is that our marketing mix appeals to our target market. If your target market is of a young age, then one might want to promote products through/or can be accessed through a mobile device. Barbie bike: market = parents with children, target market = children and parents, consumer. The canadian marketing association (cma) is the professional body for the marketing industry. Covers topics such as: accurate representations, truthfulness in marketing communications, price claims, privacy, marketing to children, direct marketing approaches.