Management and Organizational Studies 1021A/B Lecture Notes - Lecture 9: Great Hospital, Frosted Flakes, Apple Sauce

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: Sarah Ross

Document Summary

9: the marketing mix: product, price, place, promotion. The uniqueness of services (4 i"s of services) Intangibility = services generally cannot be held, touched, or seen before a purchase, as a consumer it is hard to tell if it is good. Demonstrations, testimonials, can help this problem so the consumer can rely on others experiences. Inconsistency = the quality of a service is dependent on the people who provide it, training can be used to avoid this (different employees) Inventory = services cannot necessarily be stored and accessed when in demand, a movie theatre or airplane not being filled: toronto maple leafs is an example of all of these put in one. Brand: a name or phrase uniquely given by a company to a product to distinguish it from the competition, highly recognized. Brand personality: a set of human characteristics associated with a brand. Price: money or other considerations exchanged for the ownership or use of a good or service.