Kinesiology 2276F/G Lecture Notes - Lecture 7: Motivational Interviewing, Ambivalence, Mass Media
31 Oct 2018
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Document Summary
Informational approaches: to change knowledge and attitudes, behavioural approaches, to teach necessary skills for adoption and maintenance of behaviour change. Social approaches: to create environments that facilitate and enhance behaviour change, environmental and policy approaches, to change the structure of environments; to provide better places for physical activity. Goals of informational approaches: benefits of physical activity, awareness of opportunities for physical activity, techniques to overcome barriers to activity. Strategies to over come negative attitudes toward activity. Interventions that use an informational approach: motivational interviewing, mass media campaigns, community-wide campaigns, point of decision prompts. Motivational interviewing: a counselling techniques that provides people with the opportunity to talk about and resolve their mixed feelings about exercise so they can move forward with change. Shown to be effective in increasing physical activity participation, but can be costly and only reaches a small number of people: person has to be open to change.
