Digital Communication 2001A/B Lecture 5: Lecture 5
20 Dec 2018
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Document Summary
Visual culture is about ways of seeing: concept of culture is complex, no single meaning, three models of culture: Top down model: culture as the exclusive preserve of an educated elite: cultured people, fine art, food, money/power. Top down model: matthewarnold-victorian poet and critic, 1822-1888, culture > thebestwhich has been thought and said in the world", culture >beauty, intelligence, perfection, cultureisclassicaland conservative. Issan, japanese print of french photographing in japan, mid 19th century. Top down model: capitalism = anarchy, aristocratic culture = equality, the poor were allegedly better off if educated in high cultural values, so they could appreciate their betters. Bottom-up model: for others culture is a form of popular democratic expression, culture comes from the people, culture is ordinary, a bottom up view, ~ raymond williams. Bottom up model: according to raymond williams, culture has two senses, a whole way of life, and, arts and learning, culturehesaysisthe ordinary in every society, raymondwilliams.
