SOC-1101 Lecture Notes - Lecture 51: Gutenberg Bible, Mass Communication, Microcomputer
13 Oct 2018
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Document Summary
Mass communication: is the transmission of messages by a person or group through a device to a large audience. Mass media: includes any medium (device) designed to communicate messages to a mass audience (ex: newspapers, radio, film, billboards, the internet, etc. ) Key events in the history of mass media. 1450: movable metal type used in germany, leading to the gutenberg bible. 1875: alexander graham bell sends the first telephone message. 2003: first blackberry smartphone released in waterloo, on. Causes of media growth: the protestant reformation (xvith century, democratic movements, capitalist industrialization. Canadian insights on mass media: harold innis (1894-1952) Time-based media: transcend time because they are often durable. These media have tremendous longevity, but they do not allow the message or image to exceed the view of people in the immediate vicinity. Space-based media: media that can convey messages readily over physical distance: marshall mcluhan (1911-1980)
