SMC229H1 Lecture Notes - Lecture 9: Guerrilla Marketing
20 Mar 2019
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Guerilla: little warrior; secretly fighting for something/for a cause. Fight to foster love of reading/social reading. Guerilla marketing: marketing strategy that uses unconventional tools/strategies (i. e. urban environment, street signs) Gather outside bay station in yorkville (cumberland st. ) Each group needs a group leader (will contact with paolo) 2 horizontal video-photo makers (document everything) for attendance/ participation. 3 facilitators: interact with people/explain what"s happening. Hashtag: #truebluereads (mainly for facilitators: write on piece of paper, posters, etc. ) Reading material: to be determined on quercus. Participation on quercus group will count towards grade.
