SOC214H1 Lecture Notes - Social Purity Movement, Heterosexuality, Structural Functionalism
Document Summary
selling marriage >women"s growing rights and images of gender equality. Women were allowed to own property, except for quebec and alberta. Heterosexuality became a symbol of being a man . Divorce rates were going up in the early 1900"s. Low birth rates > white middle class women. Idea of eugenics (?) racist reaction, where one race was better than another. Social purity movement >usually lead by church leaders. >there"s a moral weakness of the people, the people are sinful, a moral failing. The family >good morals, bed rock of society. Another thing that promoted marriage and romance = the development of mass- consumer capitalism/culture. >advertisers work hard to sell their products selling happiness . Most frequent image portrayed by them = romance, which leads to. It reminds you of what you"re worried/anxious abt and heightens that marriage then markets a product to you that would help you.
