RSM415H1 Lecture Notes - Lecture 2: Private Label, Accounts Payable, Dollar General
Document Summary
2013 american consumer favorite supermarket, quirky grocer generated much higher sales per square foot. Neighbourhood specialty grocery market leader in organic and fresh food groceries in the united states. Wal-mart main competitor with similarly successful hybrid of food, pharmacy and convenience store. Many retailers experimenting with smaller grocery (high end whole foods to low end dollar general) Highest grocery sales per square feet of selling area among top 12 supermarkets in the united states. Trader joe"s face challenges in dealing with onslaught of new competition and associated threats. Demographic: consumers (b2c) in north america, for overeducated cultured urbane underpaid: benefit/present. Market size: urbanites and college students/young population. Capacity: 414 stores open or set to open by 2013, 172 in california, less than 15,000 square feet/store. Non-traditional supermarket ads, just customer newsletter ( fearless flyer ) and short radio ads on behind-the-scenes stories of products (starting from classical music station), all made in-house.
