RSM100Y1 Lecture Notes - Lecture 11: Walmart, Gross Profit
14 Mar 2016
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Document Summary
Bar codes help wal-mart overcome one of retailing"s thorniest problems - getting the right mix of products into the stores . Therefore this is what we"d better be doing - our little company . Pay close attention - what they"re talking about is how wal-mart pulls in millions of shoppers - by touting what it calls the opening price point" Opening price points are the rock-bottom prices that wal-mart showcases in special displays: . 14 saucepans, and trick-or-treat jack-o-lanterns for 78 cents . Group discussion: are there any ethical issues that arise from wal-mart promoting. Wal-mart basically tells its suppliers we need to get those products at 30% lower price - you need to move to asia - you need to move to china because that will meet our bottom line . Group discussion: is wal-mart simply being realistic about the globalization of. Wal-mart gives chinese suppliers the specifications for wal-mart products.
