RSM251H1 Lecture Notes - Lecture 3: Video On Demand, Cinemanow, Snail Mail

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17 Apr 2018
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O ered dvd home delivery using snail mail. Little to no competition for dvd rentals, closest competitor: vhs. No late fees policy" launched due to high fees/slow delivery. 2001: announced intention to create a vod business. Video on demand (vod), pay per view and streaming gaining popularity. Limitation: computer to tv connectivity, access to online content > evolving quickly tho. Di culties meeting demand for new hardcopy releases. Subscription plan only attractive to frequent renters (does not appeal to less frequent users) Only operating in the dvd segment with so much potential in vod. New product lines: video games, educational material, etc. Alternative subscription models to appeal to less frequent movie renters.

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