RSM100H1 Lecture Notes - Lecture 4: Headhunting, Telecommuting, Substance Abuse
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RSM100H1 Full Course Notes
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Rsm100 lecture 4 notes: apple has had problems in the past and has fixed them, people spend more on apple than android because of brand loyalty (thanks to superior produ(cid:272)t a(cid:374)d superior (cid:272)usto(cid:373)er ser(cid:448)i(cid:272)e(cid:895). Custo(cid:373)ers (cid:449)o(cid:374)"t pa(cid:455) (cid:373)ore (cid:373)o(cid:374)e(cid:455) if apple does not have superior product: customers view apple as reliable. Working at google: the working environment at google is a key contributor to their success because: It fosters innovation and creativity (originality) that is a key component in their products: google gives workers the autonomy to be able to make a mistake and learn from it. It also makes the employees happy (job satisfaction) because they have autonomy and can make mistakes. This also attracts good talent: gives flexibility to employees, drawbacks, there will be failed ideas. If pa(cid:455) is tied to profit (cid:373)ade (cid:271)(cid:455) (cid:272)o(cid:373)pa(cid:374)(cid:455), there (cid:373)a(cid:455) (cid:271)e (cid:862)(cid:272)ooki(cid:374)g of the (cid:271)ooks. (cid:863) Executives may also only be focused on short-term profit (not focused on r&d, etc.
