PSY427H1 Lecture Notes - Umberto Eco, George Gerbner, People Matters
Document Summary
Critical engagement: the battle for the survival of man as a responsible being in the communications era is not to be won where the communication originates, but where it arrives - umberto eco. In the age of mass communication, the right to speak is not important but rather your ability to broadcast/disseminate your message. Fish can understand water through: a) critical distance, b) interruption, c) decoding, and d) reattachment: critical distance. Now, he"s told to think about angles, distributing weight, etc and it"s hard to do. Almost handicapping because the skills we develop are not developed through analytic treatment but just doing. In baseball, the habitual act must be broken down to be better understood. This affords the team traction greater autonomy over the swing: willful decisions about what you want your swing to become analytical goal: related to media because our everyday immersion to media involves us being tethered to media.
