PSY320H1 Lecture Notes - Lecture 4: Heritability, Psychometrics, Sex Criminals
Document Summary
Fazio node model states that the more an attitude/evaluation is activated, the stronger it gets. The more you are not allowed to do something, the more you want to do it reactance. This causes the person to value the lost option more highly than before. Mother forbids the child to play in mud, this increases the attractiveness of the activity for the child. We can use the psychological reactance theory to our advantage! If you really like someone, just tell them that you no longer want them, then they would want you even more. We want something when we cannot get them. Dogs will salivate when they smell food, thus we can condition them to salivate as the bell rings and the food arrives. Evaluative conditioning refers to changes in the liking of a stimulus (usually neutral) that are due to the fact that the stimulus is linked with another positive or negative stimulus.
