PSY230H1 Lecture Notes - Lecture 8: Julian Rotter, Albert Bandura, Observational Learning
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The effect of rewards, punishments, and learning is to rearrange the habit hierarchy. Proposed that rewards are rewarding because they help us to satisfy a need ex. Focused more on decision making & the role of expectancies. Behavioural potential refers to the likelihood of a particular response occurring. Your expectancies & reinforcement values determine the strength of a behavioural potential. Expectancies: what you believe will happen if you act in a certain way. If no past experience, we rely on generalized expectancies (beliefs about how often our actions typically lead to reinforcements or punishments) Can lead to individual differences in locus of control. Reinforcement values reflect how much we think we will like each of the possible consequences we expect. What we tend to value tends to be consistent social-cognitive theory. Albert bandura proposed that external determinants of behaviour (ex.
