PSY220H1 Lecture Notes - Lecture 3: Vijay Award For Favourite Song, Gun Control, Toothpaste
Document Summary
Worksheet due next thurs: this week: ch 3, next week: ch 4, schultz et al (2007) Opinions, attitudes, and the media: education v propaganda, persuasion: central and peripheral, emotional appeals, persuasion and social norms. Opinions: more of a cognitive belief - more transient, easier to change. Attitudes: have some sort of emotional component to them. Controversy surrounds graphic images on whether or not they should be posted. Graphic images regarding death, etc, esp in war-torn areas. Specific example was a photo of an injured / dead child from the wars in the middle east. ): number amount of donations to syrian refugees via swedish red. Cross was 55x greater after newspapers published graphic images, compared to the week before. After 6 weeks, it was down but still double than what it was before publishing. Provides evidence about the effectiveness of these photos in gathering attention.
