PSY220H1 Lecture Notes - Lecture 5: Symbolic Racism, Implicit-Association Test, Stroop Effect
Document Summary
Driving on a boring road tht you realize you haven"t paid attention to it for so many minutes; They argue tht there are 3 processes in order for a process to be considered automatic. Bargh (1990): many activities start out controlled, but become automatized with practice. Freud said that a good bit of our mental activity is pushed into our unconscious because they are so unberable to experience - we are repressing certain desires. The other dude says that it occurs becaue it has become a habit and has become practiced and are automatized. Manyu of these methodologies involve reaction time; the longer the reaction time the more thought it is involved; a quicker reaction time = easier to perform. The implicit association test (greenwald, mcghee, & schwartz, 1998: measures automatic associations, dependent variable: reaction time, pair 4 categories up in two different ways.
