PSY100H1 Lecture 4: Chapter 4 Lecture Notes
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PSY100H1 Full Course Notes
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There are five critical aspects of social judgement: People"s behavior sometime springs from a desire to create an impression that is not a true reflection of their beliefs or traits, and such discrepancies lead to predictable errors in judgment. For example, a professor that asks the students whether they have any questions. Suppose they don"t understand anything at all, but none have raised their hands to ask a question. It is not necessarily what information to present, but how to present it. There are different ways that slight variations in the presentation of information can have profound effects on people"s judgements: order effects, the order in which items are presented can have a powerful influence on judgment. Sometimes the information presented first exerts the most influence, known as the primacy affect. Recency effects typically result when the last items are easiest to recall. Information remembered will receive greater weight than information forgotten: asch (1946)
