PSY100H1 Lecture Notes - Lecture 15: Collectivism, Concurrent Validity, Operationalization

• School: UTSG
• Department: Psychology
• Course: PSY100H1
• Professor: Ashley Waggoner Denton

Document Summary

Individuals may rely on either rule based (defining attribute) or resemblance based (prototype or exemplar) approach. Language, thought, and culture affect each other one way or another: when researchers look at culture, the most broad distinction about culture is. East vs west > broad differences between two looks at individualistic and collectivistic culture. Individualistic culture > emphasis on self; independent sense of self; same person regardless of any situation or roles you play; predominately western cultures. Collectivistic culture > less focus on individual and the group; putting group before the individual; see yourself varying depending on the different roles and relationships. Looking at east/west differences in how growing up in different cultures affects how we perceive the world. In west, default is taxonomic categorization strategy > rule based type strategy. In east, default is thematic categorization strategy > categorized dog/cat together because animals & fur; dog/bone because dogs like bones.