ECO100Y1 Lecture Notes - Lecture 9: Price Discrimination, Allocative Efficiency, Economic Surplus

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1,000 adults willing to pay and 2,000 students willing to pay . Strategy 1: set a single price for all customers. Strategy 2: price discriminate by allowing students to pay with proof of student status. To price discriminate, monopolist (or any firm that faces a downward-sloping demand curve) must find way to segment (separate) its customers. Example: student discounts, with student identification, travel restrictions (weekends, 2 week advance booking) for low air fares. Students have high price elasticity of demand (cid:894)are (cid:862)poor(cid:863)(cid:895) To prevent business travelers, with low price elasticity, from getting low fares. Bank indicates (web site and elsewhere) that the 5-year mortgage rate is 4. 5%. You (cid:373)eet (cid:449)ith a (cid:271)a(cid:374)k (cid:373)a(cid:374)ager a(cid:374)d ask if the (cid:271)a(cid:374)k (cid:272)a(cid:374) (cid:862)do (cid:271)etter(cid:863). The (cid:373)a(cid:374)ager i(cid:373)(cid:373)ediatel(cid:455) offers a lower rate, 4. 25%. Answer: price discrimination (cid:894)custo(cid:373)er (cid:449)ho asks if the (cid:373)a(cid:374)ager (cid:272)a(cid:374) (cid:862)do (cid:271)etter(cid:863) re(cid:448)eals a higher pri(cid:272)e elasti(cid:272)it(cid:455) of demand.

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