ECO101H1 Lecture Notes - Lecture 10: Monopolistic Competition, Imperfect Competition, Perfect Competition

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20 Apr 2016
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ECO101H1 Full Course Notes
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ECO101H1 Full Course Notes
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Oligopoly: only a few sellers offer similar or identical products (with strategy behavior). Monopolistic competition: many firms sell similar but not identical products. To maximize profit, firm produces q where mr = mc. The firms uses the d curve to set p. For this firm, p < atc at the output where mr = mc. The best this firm can do is minimize its losses. Short run: under monopolistic competition, firm behavior is very similar to monopoly. Long run: in monopolistic competition, entry and exit drive economic profit to zero. If profits in the short run: new firms enter market, taking some demand away from existing firms, prices and profits fall. If losses in the short run: some firms exit the market, remaining firms enjoy higher demand and prices. Entry and exit occurs until p = atc and profit = zero. Notice that the firms charges a markup of price over marginal cost and does not produce at minimum atc.

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