ECO101H1 Lecture Notes - Lecture 10: Monopolistic Competition, Price Ceiling, Allocative Efficiency

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ECO101H1 Full Course Notes
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ECO101H1 Full Course Notes
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Firms face downward-sloping demand curves: have some degree of market power (ability to raise price without losing all clients, may try to price discriminate. Monopolist charges each consumer the maximum price the consumer is willing to pay: each customer pays reservation price . Producer surplus increases by consumer surplus + deadweight loss. Online sellers: use software that identifies customer"s level of income (from physical location, past browsing) and preferences (past purchases) to quote a price specific to that individual. Attempt at perfect price discrimination: if user is identified as high income, willing to buy expensive items, then user is quoted a high price, and conversely. The government imposes a price ceiling on a monopolist at the price that would prevail under perfect competition. As a result of this lower price, the profit-maximizing monopolist will increase its level of output to the perfectly competitive level.

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