CIN201Y1 Lecture Notes - Lecture 10: Product Differentiation, Carl Laemmle, Adolph Zukor
Document Summary
American silent film in the age of hollywood. Mid-teens: the cheat by cecil b. demille his films tend to be morally tales of the evils of consuming too much. American film industry shifted production to the west coast, Hollywood became the symbolic center of that filmmaking activity. (1920s, hollywood becomes iconic) Iconic space takes place in the imaginations of the public incorporates what movies represent. (more of a name than a place) suggested several meanings. (what allowed. Companies first moved west in 1909, within five years, majority of films were shot in california. Increase demand for product (stability that the nppc brought to the industry) start seeking ways to ramp up production. Move to california coincided with important innovations that became central to industry"s growth and status during 1910s 1920s. Fan magazines: designed to feed interest in the stars. Created the growing allure to hollywood where films were made, where stars lived.
