ANT100Y1 Lecture 7: page-22
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How signifying (through language and other signs) is part of life in human society. (cid:862)signifier(cid:863)-what the material sign refers and (cid:862)signified(cid:863)- the material sign. Icon: share some of their physical form (shape, sound, etc) with the referent (a picture of a clear image/physically resembles- is an icon) Connected only via the system of signification (e. g. language) (cross of st. george signifies england) (barber pole- s(cid:455)(cid:373)(cid:271)ol, it does(cid:374)(cid:859)t look like a (cid:271)a(cid:396)(cid:271)e(cid:396) shop(cid:895) a(cid:396)(cid:271)it(cid:396)a(cid:396)(cid:455) is opposite of (cid:862)(cid:373)oti(cid:448)ated(cid:863) **motivated signs are icons and indexes, symbols are not motivated- they are arbitrary**