SOCA02H3 Lecture Notes - Lecture 7: Paul Virilio, Vertical Integration, Columbia Journalism Review
Document Summary
Tradition al definition: means by which few sources of communicate meanings unidirectionally to an anonymous, unconnected audience. Revised definition: means of unidirectional (easy or immediate response eg. text) and bidirectional communication among large numbers of people. Elements of mass media communication: production (ownership and regulation), content, effects. Gained popularity with the cultural turn of the 1980s a phenomenological, micro- confused, non-structural approach. Today cultural studies approach includes neo-marxist (eg hall), feminist, symbolic interactionist, and post-modernist (deconstructivist) research. La guerre du golfe n"a pas eu lieu. L"ecran du desert (preferential coding: showing media in the way the sender intends to. Differential coding: the viewer decodes it in the opposite way than what the sender intended to. Poacher: someone who is not allowed to hunt or fish in a particular area but still does. Technology has its own logic of development and an inevitable influence on media and society. This influence cannot be stopped or modified by social intervention.
