SOCA03Y3 Lecture Notes - Lecture 17: Marshall Mcluhan, Mass Media, Mass Communication
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Key media concepts o definitions, innis, mcluhan. Mass media: o the transmission of messages by a person or group through a device (medium) to. Medium (singular), media (plural) o the means through which a message is conveyed o e. g. , words, writing, theatre, drawing o designed to communicate messages to a mass audience. Harold innis o problems of space and time o time biased media. Reaches smaller, more local audiences o space biased media. Transmits over physical distance (i. e. , emphasis on space) Hot media o contain lots of information o usually involve only a single sensory organ o sequential, linear, logical. Clarifications o contain less information o requires more participation/interaction from the audience o abstract concepts, integration of diverse knowledge o can change/vary between hot & cold depending on: Cave paintings o time-biased (innis) o hot media (mcluhan) Writing on papyrus o space-biased (innis) o hot media (mcluhan) Graffiti art o time-biased (innis) o cool media (mcluhan)
