PSYC35H3 Lecture Notes - Implicit-Association Test, Descriptive Knowledge, Demand Characteristics
Document Summary
Speed of concepts lighting up depends on strength. Self reports are limited to impression management, + demand characteristics(people answer what they consciously think), self reports may or may not be accurate. Implicit assessment: iat(greenword, opportunity to circumvent self reports, explicit methods such as self reports are thoughts we have conscious access to, they can be controllable and deliberate. Implicit processes are cognitive declarative knowledge(found in explicit) and procedural (implicit) knowledge lead to access of different types of knowledge. Self esteem, the more strength of association between you and good. Self esteem is the concept of self with valence: the stronger the association between concepts the stronger the self esteem. Self concept-association of self with non valence attributes(between self and non-evaluative constructs: attitude-evaluation of something out there in world, evaluative beliefs about things in the world(i. e you think professors are good) Implicit association test- test difference in strength between different associations between different concepts.
