PSYC12H3 Lecture Notes - Lecture 10: Ambivalent Sexism, Ageism, Subtyping
Document Summary
Week 12 lecture #10: thursday march 31, 2016. Pessimism in prejudice research: this class has focused almost exclusively on the dark side of psychology. Our world conspires to make us more prejudiced. Structure of society, and the neighbourhood you like in. Ppl are gonna judge you based on how you"re dressed and your gender. Impact their health and wellbeing, their scores on tests. Study what optimistic ppl are like and learn from them. Looking at what individuals do and how we can help them change the way they look at a. There now exists diversity in ads (cheerios featuring an interracial family in their ad --> became controversial) Shows different types of reality for ppl and poses as a role model (black female mayor on poster) Sends a msg to what minority can do as well. Impact on target and perceiver of prejudice: wittenbrink et al. , 2001 (a) movie and iat.
