PSYB10H3 Lecture Notes - Lecture 8: Vandenberg Air Force Base, Minimal Group Paradigm, European Wildcat
Document Summary
Implicit attutudes: because people often are motivated to control expressions of prejudice, it can be difficult to measure true attitudes toward different social groups, measurement of attitudes (stereotypes/prejudice) Automatic and controlled processing: social information is processed two different ways, automatic processing, automatic, involuntary, and unconscious, often based on emotional responses, controlled processing, conscious, systematic, and deliberate, controlled processing can override automatic responses. Implicit attitudes are a measure of someone"s automatic negative or positive evaluation of a social group or category. Implicit attitudes can be measured by ease of associating different social categories with positive or negative words: people may report non-prejudiced attitudes explicitly, but show biases on an implicit measure. Implicit attitudes predict: social closeness (seating distance, economic decisions, voting, amygdala activation, lots of other things, however, average effect size is small, test-retest reliability is quite low, more research needed. Intergroup hostility: boys got in food fights and physical fights, stole from/raided each other"s cabins.
