PSYB10H3 Lecture Notes - Lecture 10: Social Desirability Bias, Observational Error, Ingroups And Outgroups
Document Summary
Average error was 2. 0, which was more than the 2016 election. Therefore, the polls were consistent from past years. Trump outperformed on most states (which the polls were off on) Random (sampling) error; can adjust by averaging many polls. Social desirability bias; not wanting to share what you believe in such as lying. Considering people"s opinion (except the ones who are believed not to votes, but maybe they ended up voting) Demographics show that whites tend to support republicans while blacks/hispanics tend to support democrats. Trump seemed to act like a generic republican. Women didn"t seem to favour clinton over trump. More whites who live in rural areas that are uneducated felt under threat as shown in the increase in the whites death rate. Other applications of social psychology: changing behavior (of reducing obesity): More information - calorie labelling (made it worse!) Accessibility - positioning or making products seem more visible/accessible.
