PSYB01H3 Lecture Notes - Lecture 1: Rensis Likert, Likert Scale, Terror Management Theory
Document Summary
Attitude is an evaluation of an object along a positive-negative dimension. At the core, attitudes involve affect- how much people like or dislike an object, be it a politician, landscape, an athlete shoe etc. All objects trigger some degree of positive or negative emotion, which constitutes the affective component of attitudes. Attitudes are most commonly measured in simple survey questions. Likert scale named after rensis likert, its inventor. The likert scale lists a set of possible answers with anchors on each extreme: e. g. To determine attitudes toward the use of cell phones while driving participants may be asked to respond on a scale of 1 to 7. 1 is least favorable and 7 is the most favorable. If abortion is important issue to you, it will probably be strongly correlated with your attitudes toward stem cell research and sex ed.
