PSYA02H3 Lecture Notes - Classical Conditioning

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PSYA02H3 Full Course Notes
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PSYA02H3 Full Course Notes
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The study of attitude formation is the study of how people form evaluations of persons, places or things. Central traits some traits may be more important that others in terms of organizing our impressions of others (warm/cold vs. polite blunt) The idea that all words are not created equal. Primacy effect the order with which we encounter traits matters, with earlier traits the largest effect. Very important for resumes, cv"s and cover letters. When we watch someone behave or vice versa, a critical factors is whether or not you are acting a certain way due to surrounding or if it"s actually coming from you. Yourself vs the context (disposition vs situation) Consensus (are you behaving in a way most people are behaving in a certain situation) If high consensus, its attributed to the situation. If low consensus, its attributed to the disposition. Distinctiveness (is the behaviour that you are showing right now different from the behaviour that you normally show)

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