MGMD10H3 Lecture Notes - Lecture 8: Statistical Hypothesis Testing, Shampoo
Document Summary
Objective: the objective of this article is to examine, for the first time, the possibility that there may be different motivational consequences of encountering contexts that affect limited versus extensive number of choices. Positioning: prior research has affirmed a positive affective and motivational result of having personal choice. As such, this paper positions against that popular notion that with more choice, it becomes better. Hypothesis: it is believed that selection, evaluation, and integration of information are all affected by the number of available options. This article poses the hypothesis that having a limited and more manageable set of choices may be more intrinsically motivating than having an overly extensive set of choices. Methodology: field experiment at draeger"s supermarket; known for its salient and extraordinary selection, offers regular tasting booths. & son jam flavours (limited = 6 flavours, extensive = 24 flavours).
