MGMA01H3 Lecture Notes - Lecture 4: Normal Good, Lgbt Parenting, Vanity Sizing
Document Summary
Week 4 the (cid:272)o(cid:373)petitio(cid:374); (cid:862)the (cid:272)o(cid:374)te(cid:454)t i(cid:374) (cid:449)hi(cid:272)h a fir(cid:373) operates(cid:863) Midterm: in class feb 12th, up to and includes this class. Immediate: company, competitors, customer markets, suppliers: general: demographics, economics, natural, technological, political and cultural. Lawyers that fight drunk driving charges have fewer cases due to uber and lyft. Swot: favourable and unfavourable, internal and external: a strength, e irrelevant, d threat, b weakness, c opportunity (good for all firms, ie demand for the good in general) Growth share matrix: high: #1, largest; low: #2 and below. Political and legal: how far can you sell your products, nafta: canada, u. s. and mexico share a market. Illegal for drug companies to directly advertise to consumers in canada. Social and cultural trends: each generation has specific characteristics, ownership of a car today is significantly less important than it was before, changing family structures.
