MDSA01H3 Lecture Notes - Lecture 5: Polysemy, Intertextuality, Personalization
Document Summary
These concepts developed in the linguistic theory of ferdinand de saussure. Sign: anything with meaning (e. g. words, images, sounds, objects) Signifier: the aspect of a sign that we experience. Signified: the idea or mental concept drawn from the signifier. Overview: representation and signification, making meaning, the importance and role of theory, encoding/decoding model, perspectives on the study of content. The act of putting ideas into words, visuals, audio, or any other medium of communication. Simplifies and interprets the object or event being described. Receiver must be decode or interpret the communication to understand the idea. Icon (or an iconic sign): a sign that looks like the object it represents (e. g. map : city) Index (or indexical sign): a sign that is related to the object it represents (e. g. smoke : fire, or a photo) Symbol (or symbolic sign): a sign that has no direct resemblance to the object it represents (e. g. name : the actual person, or written language itself)
