VCC101H5 Lecture Notes - Lecture 3: Friedrich Engels, Roland Barthes, Antonio Gramsci
20 Jan 2017
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Semiotic analysis of images: how signs make meaning (via linguistic/ideological structures, elements of a sign - signified (idea of a thing) + signifier (image of word or a thing) Ideology: false consciousness, fetishism of commodities, mystification, roland barthes. Used methods of structuralism: karl marx (1818 -1883), frederich engels (1820 - 1895) Believed that the economic base influenced people, culture. Culture comes out of bourgeois society and ideals. Social reality is grounded in the economic base of society, the cultural superstructure is derived from this base. In bourgeois society, ideological illusions (mystification) prevented the exploited from understanding their true situation, but this could be seen as a patronizing view: antonio gramsci (1891 - 1937): cultural hegemony. The common sense ideas that enable the dominant classes to exercise power with the consent/participant of the dominated. Base and superstructure (economy and culture) are interpendent, so society can be changed via organic intellectual.
