SOC384H5 Lecture Notes - Lecture 8: Folgers, Subliminal Stimuli, Sexual Attraction
Document Summary
Somebody has to pay for it which means 1)it is part of a business in which people are getting paid for advertising. 2) nonpersonal which means that it is a message that can be sent to a general audience and not just to a specific person, something that will be the same for all people. 4)media, it is coming to us from television, magazines 6) intention of influencing meaning you can change the audiences behaviour. Advertising has six important elements: (1) paid (2) nonpersonal (3) communication from an identified (4) sponsor using (5) mass media to (6) influence an audience. Marketing: is broader than advertising, advertising is only one component in marketing. It includes those activities that happen before and after the advertising. That market research is meant to be put to use in order to improve the design of advertising, it is the background research that businesses engage in in order to understand their markets.
