SOC221H5 Lecture Notes - Lecture 6: General Social Survey, Likert Scale, Pearson Education
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Given what you want to study, what is the fullness of the meaning of that topic. What is the fullness of the social content of which that word exists. Prejudice and its concept prejudice is a serious of attitudes, its not one thing but a collection, you could measure prejudice at an individual level or looking at a group or institution. In theoretical meetings with an advisor while addressing your research: walking through your though process and how are you thinking of this process: operationalization. What specific operations can you take as a researcher to try and measure this concept. The act of taking the concept and break in down to actual things that would measure it. Try to come up with steps in your research project to try and break it down. If you"re designing a research project with low reliability and low validity it"s scatter shot, all over the map.
