SOC100H5 Lecture Notes - Lecture 22: Nicki Minaj, Natural Disaster, University Of Toronto Mississauga
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SOC100H5 Full Course Notes
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Document Summary
Media - any formats or vehicles that carry, present or communicate information (conley 2013:94) Mass media - print, radio, television and other communication technologies that reach many people (brym and lie 2015:260) First form of mass media: printed book; set of information that is available for significant audience. In sociology, there are different ways to discover media: Ownership of media; business-interest connected to media. Who is consuming media and the content they are consuming. Different messages in media (obvious, hidden etc. ) There is a real tension of how we think about the content we are assuming. Hegemony: a condition by which a dominant group uses its power to elicit the voluntary "consent" of the masses (conley 2013:96) Media controlled by certain dominant groups; there is control that dominant remains dominant and stereotypes are perpetuated. (structuralist + conflict + early feminist) Agency and structures are often seen as opposite ends of a spectrum. Audience interpretations in relation to their own lives.
