PSY309H5 Lecture Notes - Lecture 5: Narcissistic Personality Inventory, American Broadcasting Company, Factor Analysis
Document Summary
Fisher: an example of observational approach using fmri brain imaging, we will put someone into a situation and observe how she/he behaves, and also at the same time monitoring their brain activity by the fmri brain imaging. Argue that love is a powerful addiction that can explain stalking behaviour, aggression, love, or addiction. In the observational research there is a difference between method vs. Technique: design: describe a single variable or obtain separate descriptions of several variables - not associations, not causes, simply observe behaviour without intervention, technique: manipulate variable, observe results, observe behaviour to predict an outcome. Ceiling effect: everyone agrees with the item - no room fro change at higher level. Floor effect: everyone disagrees with the item - no room for change at the bottom level > these two can emerge for reasons other than wording. Factor analysis - analyzes underlying associations of latent (theoretical) constructs based on manifest (observed measures) - the big ve.
