PSY100Y5 Lecture Notes - Lecture 6: Vending Machine, The Sauce (Tv Series), Natural Selection
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Classic conditioning is a type of learning in which a stimulus acquires the capacity to evoke a responses that was originally evoked by another stimulus also known as pavlovian conditioning. Evaluative conditioning of attitudes: evaluative conditioning refers to changes in the liking of a stimulus that result from pairing that stimulus with other positive or negative stimuli. Involves the acquisition of likes, dislikes, and preferences: usually paring a neutral stimulus with an unconditioned stimulus that elicits positive reactions, very advantageous for advertisement/political campaigns. Is evaluative conditioning a special form of classic conditioning: suggest that attitudes can be shaped without the participants" conscious awareness and is remarkably durable, others suggest awareness is crucial for e. c. Conditioning and physiological responses: classic conditioning also affects physiological responses as well. Conditioning and drug effects: drug tolerance involves a gradual decline in responsiveness to a drug with repeated use so larger and larger doses are needed to attain the same effect.
