POL369Y5 Lecture Notes - Lecture 2: Rob Ford
Document Summary
Explicit intentional content- most obvious content that is explicitly political. Its intentionally intended to influence beliefs, attitudes and behaviours. (b. a. b). Second is explicit unintentional- communicator isn"t intentionally trying to influence your b. a. b. a lot of news, specifically political news is about politics, but journalists are not intentionally trying to influence your b. a. b. Third we have implicit / intentional - in implicitly involve political issues but it intentionally . The challenge is how do we determine intention with the last 2 models. People actively interpret media that comes to their head. This refers to frames in communication and frames in thought. Frames in communication refers to words, images, phrases and presentation styles that a speaker uses to relay information. Any communicator uses choices in which words, presentation styles in which they use to convey what they are trying to communicate. When you frame something you try and make it more important than other things.
