POL369Y5 Lecture 10: POL369-Lecture 10
Document Summary
1: tools of image management, audio, kinesthetic, tactile, clothing, political demeanor ratings, event control, fully controlled events, partially controlled events, uncontrolled events, low information rationality, short cuts", ongoing tally vs. memory based processing. Sound bites and image bites: we found our about what happens in the legislative room through the news a sound bite and image bite is the snippet of news content that shows the politician speaking and doing something, with most news stories starts off with news reporters saying today prime minister said whatever then they show a clip of the prime minister doing something, then a voice over, and then sum up the story, the amount of time we see a politician speaking is very small, the average time of a sound bite was 42 seconds in 1960, by 1990 average sound bite was 10 seconds, how can you convey anything in 10 seconds, you cant which is why image matters.
