POL369Y5 Lecture Notes - Video Lesson, Meh, Propaganda
7 Jun 2014
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Video: two types personal & platform. personal attack ad; personal attributes to be pm. Not, works on two different levels; visuals and audio. Paid advertising and while on the news, gives them more news coverage, reinforcing to keep them thinking. Conveyed through this message they are threatened wouldn"t be putting out the negative advertising so soon. Negative personal attack ad, other ads, the one who attack person or issue, which is more effective. Negative advertising; usually a lot of backlash, making people think theres something negative about you, but it can be worth if it its solid. Attacks 2004 liberals losing in ontario, people didn"t know the conservatives performance, so they put negative ads, platform based work when people don"t know what the opposition supports for. Ads conservative really negative, pulled it back didn"t air, the soldier"s in the streets, already negative with liberals, the ads already on air, worked but took longer because the overhang controversy of liberal corruption.
