POL369Y5 Lecture 5: POL May 22.docx
Document Summary
Try to get positive media coverage, 4 media management techniques. Use media to structure competition between you and opponents. Frame strength measurement of likelihood the frame will affect audiences. Individual level, does not contradict with previous beliefs of something. Fits all 4 former attributes of frame strength. Frame organizing device to tell a story, organize an issue for you. Different people wants to talk about it differently. How it is told angle used to talk about it. Agenda talking about the economy economy economy economy , transfer of salience. Priming the affect, how people think about stuff, different people will think about it differently. Personal attack ads considered not a good use of public space. Draw comparison to prime you to get favour, through discredit. Persuasive interactive transactive process, try to persuade people, think about things in different ways. Propaganda manipulate cognation, for desire of propagandist. Images imbedded in them, used to evaluate women"s political capabilities.
