POL369Y5 Lecture Notes - Lecture 3: Hypodermic Needle, Osmosis, Ath
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We are active participants in the media process, we are actively interpreting what we are seeing, we are not empty vessels. Ex) hold controversial or unpopular point of view, other people will remain silent, if you think external communication is hostile, you are more likely to remain silent, people will self censor themselves. Hostile media effect: something that (cid:455)ou do(cid:374)"t (cid:396)ealize (cid:455)ou(cid:396) doi(cid:374)g, (cid:271)(cid:396)ai(cid:374) does it auto(cid:373)ati(cid:272)all(cid:455), (cid:455)ou a(cid:396)e a partisa(cid:374) of so(cid:373)e ki(cid:374)d a(cid:374)d (cid:449)he(cid:374) (cid:455)ou"(cid:396)e e(cid:454)posed to (cid:373)edia that (cid:455)ou"re partisan about, it happens, Hypodermic needle theory is simply wrong, proven wrong through different studies. 3rd person effect is when you think you are not affected by media exposure but you think everyone else is. Strong fans of harry potter are more politically acceptable, politically accepting of government, more liberal than the average american, have negative view of bush and liked obama more. 3 core mechanisms that allow this to happen: 1) idea of accidental and incidental learning:
