POL369Y5 Lecture 4: Lecture 4
Document Summary
Influences your general disposition towards politics not specific attitudes. Whe(cid:374) you see so(cid:373)ethi(cid:374)g you did(cid:374)"t see (cid:271)efore, it (cid:272)a(cid:374) spark your i(cid:374)terest a(cid:374)d (cid:373)ake you want to learn more. Entertainment has a stronger gateway effect than news. Guided satire (is explained to you) vs dead pan satire (find it yourself more cognitive work) Partisan: someone who identifies with a political party. Interpretive theme used by political activists to promote their case and by journalists to tell a coherent story. Framing refers to the way in which media, by highlighting some aspects of an issue or event and ignoring others, can influence how people think about a particular issue. Changing the manner of presentation of a news story can result in very different audience perceptions of that story. They can also tell you how to think about it. The ability of the media to set people"s political priorities (ability to influence which topics people will think about)
